Loqium helps marketing leaders solve their biggest strategic challenges — from AI reinvention to capability building, team design, and growth strategy.
Principal Consultant: Deborah Kytic.
With a career spanning major Australian corporates, high growth scale-ups, and purpose driven organisations, Deborah brings a rare blend of strategic clarity, commercial pragmatism, and hands on marketing expertise.
Alongside her executive role as Director of Marketing & Growth at Prospa, Deborah has provided consulting advice to a diverse range of organisations - from early stage start-ups to large national brands.
Her work includes:
Deborah has also taught retention and direct marketing for ADMA, guiding real-world projects with Red Energy, Macquarie Bank, and NAB.
Her teaching style blends practical experience with a deep understanding of customer behaviour and data driven marketing.
At Loqium, Deborah works closely with small businesses in their start up and growth phases, particularly in website strategy, digital marketing, customer experience, and brand development. She is known for helping founders cut through complexity, focus on what matters, and build marketing foundations that actually work.
Deborah's focus is now on assisting businesses with the transition to AI tooling and modernising business structures to this new environment.
Her approach is grounded, collaborative, and always centred on creating meaningful, measurable impact.